How to improve the ranking of your web pages in the search results

There are several things you can do to make sure your pages show up in search results, or show up nearer the top.

Make sure your pages have meaningful titles. 

It's a very common mistake to forget to give a new web page a title (try going to Google and search for "Untitled-1"). Pages with the search terms in the title will be ranked higher than they would with the search terms in the body of the file. Try to make the title short and specific.

Use heading tags to define the headings in your pages. 

If you've been using font size tags to make larger text for headings, your page isn't getting the rank it should have. For example, <h1>English Department</h1> will get a much higher ranking than <font size="+3">English Department</font>.

Use meaningful and descriptive text in your headings. 

Make sure the heading text describes the content of your page.  Use the important key phrases in your headings. Avoid using vague, unclear or gimmicky heading text.

Get Linked

Search engines will find your site if they can get to it by crawling other known sites.  Contact the Web Office to have your department or program site linked on the SSU A-Z index or an appropriate resource page, like Students, or Faculty & Staff

If after doing all of the above, your pages still don't show up, or show up high enough in search engine results, contact the IT Web Office and request a consultation.